5 THINGS EVERY RESTAURANT/CAFE BUSINESS CAN FIX IN THEIR WEBSITE IN THE NEXT WEEK TO INCREASE LEADS
We have been building websites since 2001. It's been a great journey, and we've picked up a thing or two. We have crafted this FAQ page to answer many of the frequently asked questions we have been asked along the way.
The cost of a website can vary depending on various factors, just like the cost of a house may vary.
We believe in nurturing partnerships with our clients. We are committed to the growth of your business. We understand the need for cash flow and have no upfront fees.
We developed several packages that are ready to go and can waive the upfront cost with only a weekly, monthly or yearly fee.
You don't we do.
You take care of running your business and serving customers and we take care of all that.
Any major WordPress updates that need to occur do so as required and all other updates to the website occur weekly.
These are software updates not content updates.
A Blend All Ingredients website on the Essentials plans take about a week to set up. The Growth Plan allow for two weeks. Your content plays a big part of creating the magic. It is quality, written well and easy to understand. Content can be the words, video, images, infographics, audio, lists and more.
Yes, we and help you get this setup and we can work with your existing provider.
Yes it will. All the websites we design work on all devices. Every website we develop is mobile responsive.
Indeed we do!
Due to the nature, time and external factors in setting up eCommerce stores there are upfront fees associated with the development of our eCommerce solutions.
We can highly recommend using Shopify for your eCommerce but depending on the number of products you want to sell eg: a book for example we can help you set up order and payment forms within your website.
A content management system is a computer application that allows publishing, editing and modifying content, organising, deleting as well as maintenance from a central interface.
The CMS we use is WordPress. Which essentially is a blogging tool with plugins that create a customised CMS.
All of our websites include training videos that are upgraded automatically as new features are added to your website.
We also have an Onboarding process that has a human do a screencast meeting via your browser after your website is launched. Got questions - we have the answers.
You'll love our Onboarding process.
We have Email Marketing services we can provide as part of our packages already or help you integrate with your existing email marketing accounts.
Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
Having good copy (words) optimised for SEO is important. It is preferable to have a skilled copywriter that understands SEO however we have built in tools to assist you in writing good copy.
If you need to dive deeper and aim higher; we have an SEO partner, ReachLocal.
Yes we can. It is a separate price and depends on the number of words you need.
We can manage for you or we can point you in the direction of professional copywriters that also know how to write SEO enriched content.
We could but the outcome wouldn't be great. We focus on web design.
Logos, illustrations etc need to created by a graphic designer. We can point you in the direction of several graphic designers we trust.
A domain name is your address on the internet. This would be something like yourcompany.com.au and is also used for your email addresses to give you a more professional presence. eg: email@example.com
We can help you locate your domain and if the domain vs registered in your name; getting access to it is relatively straight-forward. If your name and email address is not on the record of the domain as the domains' registered owner then it can be a little more difficult but not impossible to get the details updated.
If you are at all unsure about any of this; NOW is a good time to get that resolved. Not sure what to do? Enter your .com.au domain here to dind out where it is registered and who the domain owner is.
Web hosting is a service that allows your website to be viewed on the Internet. It’s a computer housed in a data centre that runs your website.
Since clients want their mail, calendars and files easily accessible from any device connected to the internet a new breed of mail hosting is needed to resolve this. Google and Microsoft are the two main mail hosting platforms and simply do a better job at mail hosting than we could ever hope to do.
When your mail becomes "cloud based" you also open up many other opportunities to integrate and collaborate your services with other cloud services. Improving not only your own productivity but possible the user experience with your clients too.
Whether you want a Google or Microsoft option, we can refer you to our IT partners to assist you.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimising web usage.
We create a Google Analytics account for you if you do not have one. Ensure you get weekly PDF reports and ensure the Google script is added to your website allowing Google to collect and measure data.
We also include a bunch of Google Analytics videos for you as well. Pretty cool hey!
On our Growth Plan we use a Digital Dashboard that feeds not only Google Analytics, but CRM, website and other data collection feeds into one beautiful dashboard.
We're not IT specialists and we do not fix photocopiers either!
Seriously though we only concentrate on the building and maintaining of web sites, building marketing funnels and business automation.
There are so many different devices, operating systems that it is nigh impossible to keep abreast of them all let alone know what you are viewing on a mobile device to then troubleshoot our way to getting you connected.
We discourage it.
We have a set tool box of plugins we like to use. Plugins that get updated regularly, downloaded a lot and have great user ratings. The plugins must be part of the WordPress plugin database.
It is the plugins that usually make a website insecure and prone to hacking. Plugins that have an upgrade cycle and in most cases a license model or fee usually means there is an incentive for the developer to keep the plugin updated either with security updates or feature updates.
Allowing customers the option to upload their own plugins breaks our INSANELY GREAT security promise.
Not only is it backed up automatically via the server we also include an offsite backup to another data centre - just in case.
We are mad keen on security and redundancy. Your website is one of the most important business assets you have. Like a business without adequate insurance is asking for trouble. The same applies to websites.
Backup, backup and backup!
Naturally we do not give away all our security secrets here; but we always on the lookout with latest security trends. We backup, monitor, scan, block and more.
In the off chance a site is hacked, it is picked up within minutes and our security team is onto it to restore the site back to its previous glory.
Hackers and miscreants who like to create havoc on the web to either bring a server to it's knees or show-off their latest exploit aka your site defaced is like the modern graffiti artist. No regard for your hard earned efforts.
A DDoS is a Distributed Denial of Service attack. Usually a bunch of scripts running off infected computers pointing traffic to a server with the hope of crashing it or trying to login to your website so it can be hacked.
A server will crash if it has too much traffic the connection and server can handle. Imagine a thin pipe that can take a litre of water a second all of a sudden being forced to take 10,000 litres. Something somewhere is going to break.
Alternatively a 'bot-net' of automated scripts across 10,000s of computers from different locations trying to access your login screen trying all kinds of combinations to get access.
We monitor system traffic and have several mechanisms in place to spot and prevent this type of access. Amongst other secret things
It's best practice to host your videos on servers that specifically have the bandwidth and power to deliver video or audio content without slowing your website down or blowing out your monthly bandwidth limits.
Different services offer different delivery mechanisms in that some are secure for training or client only information or host on social media style sites and easily embed on your website.
We can advise you the best locations to host your files depending on your needs.
We only host in Australia as we only develop websites for Australian businesses and organisations.
According to Google, it is an important factor where your website is hosted.
Not hosting with us you do not get access to our security, training and further tools.
Yes and No.
We've taken to the position to be premium WordPress developers.
Our SEO partners can assist you with managing your Google Adwords, Google My Business (formerly Google Places) and more.
Easy! You don't.
For as long as you are our client you will always have the latest video manuals built into your website.
Depending on the package you are on, you get quarterly one-to-one online training via our browser to yours.
We have you covered whether it is showing your new staff what to do or showing a new feature. We're always building the skills for you and your staff.
For our custom development projects, definitely. We want to find out more about your business. Know and meet the decision makers. We encourage human contact in a digital world. O
For our choose your own design option (Essentials or Growth Plans); a meeting is not necessary. BUT we will be chatting on the phone or Zoom (computer to computer webinar style).
Getting the materials to us as electronic copies is ideal. You can do this via Dropbox or Google Drive. We show you how.
The more photos (high resolution preferably) is best and text (copy) in a Word document please.
Your logo also supplied as a transparent PNG file, high resolution. If you do not know what this is; ask your designer who created the logo. It is a good idea to have this on-hand for other projects like banners, letterheads and catalogues.
We have this covered in our Onboarding process after sign up.
There are no additional fees. However you need to remember that domain hosting / management is not the same as website hosting. Two totally separate things.
You also need to know that some web domain registrars charge you extra fees for Domain Management. Whilst that domain looks cheap now you pay extra later if you want to point your mail traffic to Google Apps or another third party mail provider and send your web traffic to a web server.
Other fees you might not realise is when you set up an eCommerce site is how will payments be handled. Do you use PayPal and pay their fees or some other third party Payment Gateway?
If you are using your Banks' Payment Gateway you need to consider having and SSL (Security Socket Layer) for secure transactions between customer and bank via your website plus your own IP address assigned to the SSL certificate.
We include the SSL Certificate for every website we build regardless of whether it is an eCommerce website or not. Plus Google kind of loves it if your website has an SSL Certificate.
We give you a private login web address (URL) with your own username and password.
Once logged in; you can add blog posts, create and edit pages and much more.
If you get stuck there are our Video User Manuals that cover everything you need to know.
If you still need more assistance you can book some time with our Care Team for your one-on-one browser to browser meeting. Ask any question you like and have it demonstrated. All demonstrations are recorded and supplied to you for future reference.
Unlimited. The more the better for Search Engines to index.
Absolutely. We create a domain account with our Domain Registrar and provide you your access.
We include domain hosting and management with all domains.
When it comes time to point your website - we take care of it for you. But you always have the keys and total control over your domain names.
It's always best to have all your domains managed in one account. It costs nothing to transfer a domain to us; accept if it is a .net or .com domain. Each time you transfer these types of domain you automatically need to renew them.
This is going to sound arrogant to some. We do not want to work with you if you have this attitude.
Your website is an important business asset. It needs nurturing like you would on any other part of your business, your products, services, research etc.
Once your website is done, the main pages will hardly get updated. But if you want to establish your authority, add more helpful pages of blog content for search engines to index, then you are going to need to have a blog.
Having a blog is not a set and forget option. It does take some work. We can provide you with tools and techniques to create unlimited content for your website fairly painlessly.
We figured out some cool ways to do this for ourselves. We share this with you.
Our Growth Plan includes a CRM but if you have one already - great. We'll work with you.
Note: Mailchimp / Email Marketing systems are not CRMs. They're great but not as awesome as a CRM.
That said, if you have your own CRM already we can help you implement and manage automation if you are using ONTRAPORT or Active Campaign.
We are Certified ONTRAPORT Consultants.
We are glad you asked.
You have several options available. If you have chosen the Essentials or Growth Plans you get access to a built-in Page Builder. You can control the look and feel of the website and design your own.
If you want something truly specific and custom then you need to choose our Custom option where you complete a Website Worksheet.
We're going to get up close and personal with this option!
You'll actually have one ready to go at launch and a template ready to go and be re-used for any number of Landing Pages you want to create.
Better than that you get a proper landing page funnel:
- Landing page
- Thank you page
- Delivery page
Landing Page has the offer/promise and a form for your customers to complete to get something from you.
Thank you Page offers a confirmation and some information about the offer. It tells the new lead to watch their inbox for your email.
Delivery Page is linked from the automatic email you send to the client.
Most people skip these steps and just send them to the Download Page. What if someone uses a fake email address!